Tecno Mobile is a Chinese mobile phone manufacturer. The company began operations in July 2006 in Hong Kong. With its first research and development centre in Shanghai, China, the company was founded as Tecno Telecom Limited, but later changed its name to Transsion Holdings with Mobile serving as one of its subsidiaries. Tecno focused its business on Africa and the South Asian market. However, following market research conducted in Southeast Asia, Africa and Latin America, the company found that Africa was the most lucrative region. As a result of this, in 2008, it stopped doing business in Asia to exclusively focus on Africa. The phone helped the mobile phone manufacturer compete with market share of Samsung, and Apple in Africa.